Hightail is a mens grooming brand aimed at the bikers, rebels and tough guys of the world. If Hightail was a person, he would look you in the eyes staunchly and say “why the hell should I care?"
This packaging and brand identity blends together contemporary, luxury packaging elements such as distinctive grid structures, blatant heirarchy and negative space with edgy, punk-rock motifs and abrasive copy to bring to life a memorable and disruptive product in a crowded market.

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