Hightail is a mens grooming brand aimed at the bikers, rebels and tough guys of the world. If Hightail was a person, he would look you in the eyes staunchly and say “why the hell should I care?"
This packaging and brand identity blends together contemporary, luxury packaging elements such as distinctive grid structures, blatant heirarchy and negative space with edgy, punk-rock motifs and abrasive copy to bring to life a memorable and disruptive product in a crowded market.
![](https://cdn.myportfolio.com/8b9a9cba-909a-4383-949f-5ad450514530/a7890090-2cd2-497c-b5c0-959d8d79f62c_rw_600.png?h=36caf9c22d0817fa24cbd73f8b596d5a)
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![](https://cdn.myportfolio.com/8b9a9cba-909a-4383-949f-5ad450514530/5ae6e17c-ee69-4f88-bfb3-1115a8d659f3_rw_3840.png?h=9d1387f68ef437c9df0caa73e1631617)
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![](https://cdn.myportfolio.com/8b9a9cba-909a-4383-949f-5ad450514530/4ba99888-2c99-415f-881b-1cd3e8a4ed13_rw_3840.png?h=1f18726eb3237f064f8579033e7fa1b3)
![](https://cdn.myportfolio.com/8b9a9cba-909a-4383-949f-5ad450514530/57039323-fb31-4e10-b7f0-579137cb9e69_rw_3840.png?h=23dd91c5ade6784be63f47b25c973dce)
![](https://cdn.myportfolio.com/8b9a9cba-909a-4383-949f-5ad450514530/bf0ab053-fbd0-486f-b5bf-0dba0752f2d7_rw_1200.png?h=0083f512ddd19d236e7ac3a2ed534ab6)
![](https://cdn.myportfolio.com/8b9a9cba-909a-4383-949f-5ad450514530/a80d0abc-55f1-49ef-9ea6-cb3dfef8fb4e_rw_3840.png?h=4e5091e21645d5c74e2913fa3d4cf7c8)