As over-consumption and manufacturing of new garments becomes a larger contributor to global emissions, how do you break the stigma around second-hand clothes being “old” and drive awareness to circular-fashion platforms like depop?
We hold our senior members of society in high regard due to their character, wisdom and countless stories to tell - so why not treat our garms the same way?
Through a campaign titled ‘Golden Years’, I employed photography, costume design, custom typography and also modelling (lol) to establish a campaign identity with a goal of awareness and app-downloads.
Most garments were true-vintage and all were individually sourced to give the campaign a genuine appeal to fashion-heads and
vintage lovers alike.
If you know,
you know.
We hold our senior members of society in high regard due to their character, wisdom and countless stories to tell - so why not treat our garms the same way?
Through a campaign titled ‘Golden Years’, I employed photography, costume design, custom typography and also modelling (lol) to establish a campaign identity with a goal of awareness and app-downloads.
Most garments were true-vintage and all were individually sourced to give the campaign a genuine appeal to fashion-heads and
vintage lovers alike.
If you know,
you know.
![](https://cdn.myportfolio.com/8b9a9cba-909a-4383-949f-5ad450514530/9f876d12-2130-4ba1-92e9-73b18ecef12e_rw_1200.png?h=dd0205ca65ee411914e2b016c0d0fc9e)
![](https://cdn.myportfolio.com/8b9a9cba-909a-4383-949f-5ad450514530/87c711a2-e6e5-49e5-803d-2b2dc544d57a_rw_1200.png?h=dad8d08d4fd757615037d9b4b06f8ee9)
![](https://cdn.myportfolio.com/8b9a9cba-909a-4383-949f-5ad450514530/57929320-84c0-4dc1-9df8-3549028c4f0a_rw_1200.gif?h=0b8ccda8d8ad01cd05afd4aab429fa65)
![](https://cdn.myportfolio.com/8b9a9cba-909a-4383-949f-5ad450514530/878f0ec5-40ac-4cb5-81df-b57098d20eed_rw_3840.png?h=e2b44491adf01f7d4ce2cc921e006db0)
![](https://cdn.myportfolio.com/8b9a9cba-909a-4383-949f-5ad450514530/392b5ef6-3af0-4a65-9df5-84b75c84ec53_rw_3840.png?h=5918372792e78a5c17c7cf46b6202534)
![](https://cdn.myportfolio.com/8b9a9cba-909a-4383-949f-5ad450514530/39d1a533-9072-45e5-b094-b81102b995ed_rw_1200.png?h=fad5e9da25083f12c64c85b68d8cc31d)
![](https://cdn.myportfolio.com/8b9a9cba-909a-4383-949f-5ad450514530/a5de22b4-3564-4e71-858a-14468c9a72bc_rw_3840.png?h=3fe9d932301aa1d055cc26eb5c998110)
![](https://cdn.myportfolio.com/8b9a9cba-909a-4383-949f-5ad450514530/559b1940-2db3-43e9-a2ba-8b8f84307634_rw_1200.gif?h=282d3135b6bcee48edab5a7ea0d114ac)
![](https://cdn.myportfolio.com/8b9a9cba-909a-4383-949f-5ad450514530/17979665-2f72-4276-a36d-e43f5174119c_rw_1920.png?h=69bc712c1907e4843b54f019a0e037c4)