As over-consumption and manufacturing of new garments becomes a larger contributor to global emissions, how do you break the stigma around second-hand clothes being “old” and drive awareness to circular-fashion platforms like depop?

We hold our senior members of society in high regard due to their character, wisdom and countless stories to tell - so why not treat our garms the same way?

Through a campaign titled ‘Golden Years’, I employed photography, costume design, custom typography and also modelling (lol) to establish a campaign identity with a goal of awareness and app-downloads.

Most garments were true-vintage and all were individually sourced to give the campaign a genuine appeal to
fashion-heads and
vintage lovers alike.

If you know,
you know.

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